In the midst of all of the advertising we’re bombarded with on a daily basis it’s easy to let the ads do our thinking for us… I just did it the other day.
I needed envelopes and instead of thinking where I could get the best deal, I just ran out to Staples where I picked up a 125 pack of security envelopes for about $13 after tax. I thought the price was about double what it should be but needed the envelopes and figured I just had to bite the bullet… so I did.
The next day Betsy made me stop at the dollar store for something she needed and guess what I saw… security envelopes… for a dollar. There were only 40 in a pack, but that’s still 4x cheaper than Staples, for the same product. Why so much cheaper? It’s thanks to all that advertising that made me think of Staples before the Dollar Store!
Luckily I hadn’t busted into the pack of envelopes from Staples yet, so I purchased the Dollar Store envelopes and plan to return the envelopes to Staples next time I’m out running errands.
Moral of the story? We can’t forget to rediscover our Dollar Stores, and to cut through all the advertising and think for ourselves!
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